Oprah Winfrey was born January 29, 1954 in Kosciusko, Mississippi. Originally, she lived there on a farm with her mother, Vernita, and her grandmother, Hattie Mae Lee. In later years, Vernita was unable to care for Oprah, and she went to live with her father, Vernon Winfrey, in Nashville. Interestingly, Oprah was supposed to have been named Orpah, after the daughter-in-law of Naomi as cited in Ruth 1:14. A misspelling of her name led to the name that has made her famous. She was raised in a Baptist church and developed her speaking ability in the context of the local congregation.
As an adolescent, Oprah was sexually abused by male relatives, became sexually promiscuous, and gave birth to a baby boy, who later died.
She got her big break in broadcasting at age 19 and left her college studies in order to become a TV newscaster. In 1984, she moved to WLS-TV in Chicago and began a local talk show. The show was so popular that it was eventually named for Oprah and then went into national syndication. From those roots, a vast media empire was born.
Nelson is candid in dealing with the way Oprah repackages spirituality. "She translates what religions would term transcendent into something that is inspiring but secular. She would call it a vision of possibilities. She has tried to develop her own unique language, which means talking about values in a secular and inclusive sense in a religiously pluralistic country."
The Oprah phenomenon is based in self-disclosure, confession, testimony, and talk--lots and lots of talk. Episodes of "The Oprah Show" often deal with abuse, frustration, and the search for fulfillment. Guests are routinely encouraged to confess their wrongdoing, claim their promise, and move into a new phase of their lives, empowered and encouraged by Oprah and the experience of sharing their inner lives with millions of television viewers. In this sense, Oprah's television show promises something like a secular catharsis--complete with Oprah's validation of their problems, their desires, and their self-analysis. Nelson suggests that Oprah's influence is based in her gift for listening and her knowledge that self-disclosure and personal testimony offer a means of liberation. Of course, this dependence upon disclosure and confession also makes for good ratings--and Oprah understands what interests a television audience. As Nelson explains: "On Oprah's show, abuse may be the subject of a show, followed the next day by an entertainer. However morally laudable or pressing, unrelieved focus on abuse or mistreatment of women or AIDS in Africa or any of the world's pressing needs doesn't make for good ratings, either. Without good ratings, the television platform Oprah needs to 'get people to think about things a little differently' would vanish."
In the course of her research, Nelson approached several scholars of American religion, asking them "whether they could think of Oprah as a teacher who advanced a kind of entry-level religion that included the same core values many religions promote." When Oprah was criticized for offering meaning without community, Nelson counters by suggesting that Oprah's television show and reading club offer one form of community, even as her expanding presence on the internet promises "virtual community." Continue »

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