On a partisan level, liberals are more likely to recycle; to use sexually explicit material; to have a non-marital sexual encounter; to steal music; to use profanity; to gamble or buy a lottery ticket; to use an illegal drug; to say mean things about others; and to get payback than political conservatives.
Americans in the West and Northeast recycle more than those in other parts of the nation. Northeastern residents are more likely to use profanity, illegally download music and watch sexually explicit movies. Adults in the West are most likely to be intoxicated. And residents in the Midwest are most likely to gamble.
"Americans are a unique blend of contradictions," said David Kinnaman, director of the study. "Mosaics want to be known as activists, but their recycling pales to that of older adults. People think of themselves as engaged in assisting needy people, but the vast majority of Americans merely dabble in helping others.
"Individuals who have financial means are no more likely than others to assist the poor. Never-married adults envision themselves as independent and self-sufficient, but their levels of substance abuse and sexual behaviors suggest otherwise. Political liberals want to be known for their open minds, but their profanity, cutting remarks, and frequent use of 'payback' undermines their attitudes of acceptance. The respect, patience, self-control and kindness of born-again Christians should astound people, but the lifestyles and relationships of born-again believers are not much different than others."
Such self-oriented behaviors and contradictions, Kinnaman added, will become even more apparent. "Americans will become even less aware of who and what they are. As people become more interested in the latest diversion and more tuned into personal satisfaction, their capacity and energy for connecting with others - or understanding themselves - will diminish."
The Barna study was conducted in October 2006 on 1,003 adults, age 18 and older.














