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Technorati"Given the fact that you have such a clear indication that people see the media as biased ... why, with the profit-motive operative, do you still have the media clearly tilting left and people recognize that they tilt to the left," posed Medved.
But there has been progress, Medved noted, with the rise of religion in media, including Hollywood. This past weekend, two movies debuted at the box office – "Knocked Up" and "Mr. Brooks." Both debuted in the top five and although not faith-based, both had pro-life messages, Medved pointed out. The messages are reflective of the sharp drop of abortions in the United States since 1980 from 43 percent to 22 percent per 1,000 teens, according to the National Center for Health Statistics.
So there is progress, said Medved.
Still, the media's impact is negative, the majority of Americans believe. And Medved does not just point to the quality of what the media presents. The "problem is high quantity, not low quality," he said.
Medved clarified that the study measures differential correlation based upon the quantity of television a person watches and not the quality.
"We need to employ increasingly demand-side solutions, not supply-side solutions," he urged. "We have been increasingly concerned with what Hollywood makes and not what we take."
"The Media Assault on American Values" report is the second in a series of reports of CMI's National Cultural Values Survey. The overall study was conducted on 2,000 American adults in December 2006.
