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Technorati1. They feel special and needed;
2. They love family;
3. They are confident;
4. They are addicted to media;
5. They are team-oriented;
6. They are global;
7. They are pressured;
8. They are harmonious, tolerant;
9. They are generous; and
10. They are optimistic achievers.
“They may be the best educated, best behaved adults, optimistic about the future,” said Elmore.
“We will change the world by noon on Friday,” he imagined them saying.
“There is a great sense of ‘Let’s do it’ in action and interaction.”
Elmore told stories of young Millennials who have taken initiatives to change the world despite their young age.
One story was about a group of elementary students, 10-11 year-olds, in Colorado that was assigned to write a paper on Sudan. After they found out that slave trade was still occurring in Sudan, they push aside their paper and asked what are they going to do about the problem. They went online and found the website of an organization that set slaves free, pooled their allowances together and started to send money to set slaves free in Sudan.
Another story was about some youths from South Carolina who raised and presented a $300,000 check to the Mayor of New York several years ago. The kids had read in their history book that after the civil war the people of New York had given a fire truck to the people of South Carolina thinking that they might need it. The kids thought New York might need a fire truck after 9/11 so they started to fundraise for the gift.
“This is the kind of thinking that they have often times,” said Elmore. “I’m saying let’s mentor them and unleash them to finish the job (the Great Commission). We may not do it ourselves but we can be the mentors for these kids who could do it.”
At the end of the presentation, the leadership training expert used the acronym SUCCESS to advise how to communicate an effective message to Millennials.
Simple – Messages should be reduced to a simple phrase but one big idea.
Unique – The element of surprise will cause the listener to better remember the message.
Concrete – Ideas in terms of concrete actions and tangible outcomes will be most effective.
Credible – The Millennial must perceive the person delivering the message to be credible.
Emotional – Messages need to elicit emotions to gain involvement.
Story - There must be a picture to get the message across.
Satisfying – The message should address the questions ‘How does it answer the Great Commission?’ and ‘How does it answer to the deep human need?’
According to statistics, if the years 1978-2000 are used, as is common in market research, then the size of Generation Y – the Millennials’s generation – in the United States is approximately 76 million.
SeanS »
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