The shortcoming of this approach is made apparent in the fact that the most dissatisfied group within the church, according to the survey, was those considered to be the most spiritually mature. Their chief complaints? They desire much more challenge and depth from the services and 60 percent would like to see more in-depth Bible teachingthe very things that the seeker-sensitive model diminishes.
Just to be clear, I do not think that Willow Creek or any other seeker-sensitive mega-church is, or was, purposely trying to undermine the church or water-down the gospel. Quite the contrary, I am willing to believe the best: that these new methods and techniques are genuinely motivated by a desire to go out and make disciples. Unfortunately, that has not been the case and this is, to some extent, Willow Creeks realization.
While I dont agree with all of Willow Creeks interpretations of the survey results or the consumer research approach to ecclesiology, I do nonetheless appreciate Willow Creeks courage in coming forth with revelations critical of their approach to ministry. This is honest and reveals what I can only believe is a sincere desire to serve Christ and His mission in the world better.
I do still think there is a whole way of thinking about Christianity in America and what we understand the churchs mission in the world to be that demands serious critique and reformation. For one, the Willow Creek report reveals that prior to this survey they believed that spiritual activity produced spiritual growth whereas today they understand that spiritual growth is all about increasing relational closeness to Christ. In other words, its all about following Jesus! I wonder how many other churches have missed this essential point!
It remains to be seen what Willow Creek and the followers of this model will do with the critical information revealed in this survey. It could prove instrumental in bringing about real and needed reformation in the American Church. I pray that is the case. Certainly, it will take great courage, strength of conviction and humility to confront the serious questions raised by the results. We should all be in prayer for Willow Creek and all of those who have followed her model as they wrestle with their response to these challenging revelations. I am personally thankful to my brothers and sisters at Willow Creek for their transparency. I pray all of us would examine how we do church and look once again to Scripture rather than marketing experts for guidance in carrying out the Churchs mission on earth for the glory of Christ.
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S. Michael Craven is the President of the Center for Christ & Culture, a ministry of discipleship and Church renewal that works to equip Christians with an intelligent, thoroughly Christian and missional approach to culture. For more information on the Center for Christ & Culture, additional resources, and other works by S. Michael Craven visit: www.battlefortruth.org









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