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TechnoratiAs a result, the Christian retail channel, according to CBA, continues to sell the majority market share. While general market channels sold 33 percent of the marketplace of Christian products and other channels sold 15 percent, the Christian retail channel sold 52 percent.
“Even with the enormous presence of Wal-Mart, big-box book retailers, and mass merchandisers, Christian retail, with its large and dedicated customer base, produces a larger percentage of Christian book sales,” commented Anderson. “This underscores the value and potential of Christian retail for serving and growing this important customer base.”
The CBA leader said his trade association is expecting Christian retailers to come to the ICRS “anxious to explore ways we can ready ourselves and our stores to retail in this new era of opportunity for specialty retail.”
“Throughout the Show we’ll be working together as an industry to find ways to continue improving the shopping experience in our stores so that customers will consistently choose us above their other options,” said Anderson.
As the trade association for the Christian retail channel, Colorado Springs-based CBA is serving the interests and meeting the needs of 1,731 member Christian stores including independents, regional and national chains, church-owned stores, franchises, and marketing groups.
CBA and their member stores also work with 521 associate member book publishers, record companies, gift companies and other product suppliers. Along with the Christian Trade Association International, CBA also serves the meeting and information needs of over 1,000 Christian stores and suppliers in over 50 countries around the world.
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