Just like MTV execs hire cool people to do their work on TV, our job is to hire cool youth pastors and 20-something college-aged students to mentor our kids and implement the strategy we have helped design in going after them. Just like MTV hires people to discover new teen trends, our youth team needs to know how this generation thinks and how to communicate effectively to the youth. It’s up to you to rally your church around the youth.
It’s inherent of the job of the leaders of the church to pass the baton of the gospel to the next generation. Therefore, you must see yourself as the chief strategist for ensuring the propagation of the gospel for future generations.
This article corresponds to the message in Ron’s latest book, Re-Create: Building a Culture in Our Homes That Is Stronger Than the Culture Deceiving Our Kids. This book will give you, as a church leader, practical tools to culture-proof your church by helping you train parents to culture-proof their families. For more information, visit www.battlecry.com.
Ron Luce is the president and founder of Teen Mania Ministries, a Christian organization reaching millions of young people worldwide. He passionately declares the Gospel through Acquire the Fire TV broadcasts, youth events, camps and media resources, challenging teens to take a stand for Christ. www.teenmania.org








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