Individuals looking to touch the life of a needy child are encouraged to set aside some time to fill a shoe box with items most children take for granted – toothbrushes, soap, pencils, notebooks – as well as toys, hard candy, and hand-written messages.
“An easy project turns summer fun into a blessing that will last all year long,” Operation Christmas Child organizers say.
Though Obama’s summer service initiative officially concludes on Sept. 11, the National Day of Service and Remembrance, calls from even seemingly seasonal projects such as Operation Christmas Child will be ringing year-round.
"During Thanksgiving and Christmas, people are acutely aware of the need to help feed the hungry, but homelessness and hunger is a year-round phenomenon,” noted U.S. Trade Representative Ron Kirk recently to a reporter for McClatchy Newspapers.
In his video commentary this week, Obama expressed his hope that the work new volunteers begin this summer will continue for the rest of their lives.
“Because America's new foundation will be built one community at a time – and it starts with you,” he concluded.
To get Americans connected to service projects in their community, the White House has launched Serve.gov, a website that provides lists of opportunities for people to serve.
Those with ideas for a project are also encouraged to go online and register them.








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