In the 2002 interview, the Catholic leader affirmed that “[a]nimals, too, are God’s creatures” and that the degrading of living creatures to a commodity “seems to me in fact to contradict the relationship of mutuality that comes across in the Bible.”
“Animals are God’s creatures. He surrounds them with his providential care. By their mere existence they bless him and give him glory. Thus men owe them kindness,” he stated. “It is contrary to human dignity to cause animals to suffer or die needlessly.”
Though PETA will likely get few, if any, “converts” during their outreach Tuesday to members of the most conservative denomination in America, the organization will likely draw the attention of the media, as it has done with past publicity stunts.
Earlier this year, a sexually-explicit ad PETA submitted for the Super Bowl was flatly rejected but still drew the attention of thousands through the media and through social networks including YouTube, where it drew half a million hits. Over a two-day period, PETA’s website reportedly picked up more than one million hits following its rejection.
“According to advertising professionals, the three most popular elements in winning television spots are sex, humor, and animals,” the group states in its website.
PETA, however, itself has received criticism for its hyper-sexualized marketing approach, which critics say are offensive and degrading to women.
But that hasn’t stopped the organization so far. Over the last 10 years, PETA has submitted at least five Super Bowl ads.
It was also around 10 years ago that PETA made Jesus its newest pro-vegetarianism endorser and launched its Christian-catered website, then located at jesus-online.com.
“Jesus was the ‘Good Shepherd,’ not a bloody butcher,” they stated.
PETA's Southern Baptist outreach is scheduled for noon Tuesday.









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