Actually, the genocide of Sudanese Christians has been going on since the early 90s. But who's counting bodies, since there are more dead in this holocaust than Bosnia, Germany and Rwanda COMBINED. Not enough people care, despite all the laments for "World peace, world peace!" We let both adults and children die horrible deaths every day because we're more interested in our own comfort. Is there any greater testimony that the world needs a Savior with this kind of apathy? A leaness of the soul.

Consumers should make a note of the degree of concern that corporate America is demonstrating about human rights in Darfur. Companies appear to understand only one language...money and profit. Moral-savvy consumers should make their Christmas holiday purchases accordingly so that the corporate board rooms feel the fiscal heat for their apathy.