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| Reader Profile: |
| 52% Male |
| 48% Female |
| |
| 12% 12-17 |
| 30% 18-34 |
| 29% 35-49 |
| 26% 50+ |
| |
| 80% Cauc. |
| 10% African American |
| 3% Asian |
| 6% Hispanic |
| 1% Other |
| |
| 43% Have Kids |
| 57% No Kids |
| |
| 42% Pastors/Church Leaders |
| 26% Church Staff |
| 32% Non church Staff |
| |
| 31% Do Not Shop Online |
| 69% Shop Online |
| |
| 14% Does Not Attend Church |
| 86% Attend Church |
| |
| 52% Attend Church 2 or more times a week |
| |
| 47% Read At least 2 books a month |
| |
18% Earn 150,000 or more
|
| 23% Earn 100,000 to 149,999 |
| 28% Earn 75,000 to 99,999 |
| 12% Earn 50,000 to 74,999 |
| 12% Earn 25,000 to 49,999 |
| 7% Earn less than 25,000 |
| |
| 31% Non Denomination |
| 15% Baptist |
| 14% Pentecostal |
| 5% Catholic |
| 4% Presbyterian |
| 2% Anabaptist |
| 2% Calvinist |
| 2% Episcopalian |
| 2% Lutheran |
| 2% Methodist |
| .7% Orthodox |
| .3% Jewish |
| 20% Other |
| |
| 34% No College |
| 45% College |
| 21% Grad. School |