At this week’s Consumer Electronics Show, new announcements surrounding new headphones have come from some noteworthy celebrities.
Rapper 50 Cent appeared at the event to promote his line of headphones under his new company, SMS Audio. Along with wired headphones, wireless pairs are offered by the company as well.
In an interview with the Los Angeles Times, 50 Cent spoke on the positives of his headphones. "It offers something that a lot of the other headset companies that are out right now don't have," he stated. "It's an extension of my passion for music."
The SMS Audio press release listed the available headphones and their prices. "The Sync by 50 and Street by 50 are ranges now available at SMS Audio’s website with an MSRP of $399.95 and $299.95, respectively. In a recent partnership with Feeding America, all online U.S. sales through SMSAudio.com will provide 250 meals to American families in need beginning January 17, 2012. Street by 50 DJ, Street by 50 In-ear and other new additions to SMS Audio’s product offerings will be available for purchase in 2012."
50 Cent isn’t the only celebrity who has announced their own headphone lines at CES 2012.
DJ Pauly D, of "Jersey Shore" fame, announced on Twitter that he will be partnering with SMS Audio and its CEO, rapper 50 Cent, to design a new headphone line. "Pauly D has a true passion for music and I know he'll put that same energy into helping us develop and promote a quality headphone line," 50 Cent said in a statement.
Another Jersey Shore cast member, Snooki, is engaging in a branding partnership with iHip. Snooki and the company announced their new headphone deal on its Facebook page.
Snooki will help design a line of headphones that are said to be "bling-heavy." Future customers of the headphones can look forward to a "gawdy, tacky" line that has plenty of animal print influence, Snooki told MSNBC in an interview.
While no further details have been released about the Snooki/iHip partnership, more product information on DJ Pauly D's headphone line will be released in spring 2012.
These new headphone announcements now add to other lines of celebrity headphone endorsement deals. Dr. Dre and Ludacris are known for their audio products as well.