Pastors and Christian leaders throughout the U.S. are jumping on board a campaign to spread the Gospel message via the upcoming film "Son of God" by buying out multiplex cinema screens for the day before its public release on Feb. 28.
"Few movies have been able to take over an entire multiplex – every screen, every seat; only blockbusters like 'Hunger Games.' But now the religious epic 'Son of God' is taking over several multiplexes nationwide on Thursday, February 27, the day before it debuts on 3,000 screens," say the film's promoters.
As of Monday, multiplexes in at least 10 cities nationwide are playing "Son of God" on all of their screens on the evening of Feb. 27. "It's very interesting to see this level of excitement around the movie," stated James Meredith, VP, head of Marketing & Communications for Cinemark. "We've already scheduled a few large-scale theatre buyouts for 'Son of God' in theatres across the country. The interest level for meetings, events, screenings and buyouts seems to be on par with that of major blockbuster, tentpole or franchise movies."