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Android Inches Past iOS to Become Most Popular OS in Australia

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  • Android Evolution
    Image courtesy of Google's Manu Cornet
    An evolution of Android OS
By Vincent Funaro, Christian Post Reporter
December 12, 2012|2:17 pm

Google's Android operating system became number one in Australia, beating out Apple's iOS for the first time since its launch.

The research used for this information was conducted by a firm known as Telesyte. The company reported that 44 percent of smartphones in Australia are now running some form of Android operating system.

This allowed Google to edge out Apple in the nation, who controls slightly less with 43 percent of the market.

Foad Fadaghi, a research director with Telsyte, attributes Android's growth in Australia to the availability of more handsets running the software.

Other reasons for Android 's growth include faster product cycles and larger carrier support in the country.

"Our new research shows that the lower prices, faster product cycles and carrier support has helped Android become the leading platform," he said.

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Fadaghi also pointed out that even though Apple was edged out; the company has the highest repeat purchase intention amongst consumers. iPhone upgrades happen quite frequently with most of Australia's major carriers.

Things seem to be the opposite here in the U.S.

iOS once again reached the top position in the United States recently thanks to the sales of the iPhone 5.

The data was compiled by Research firm Kantar Worldpanel Comtech and published in a Reuters article.

The report includes smartphone sales over the last 12 weeks ending Oct. 28, showing that iOS now accounts for 48.1 percent of the U.S. smartphone market. Android ranked slightly below Apple, but the Cupertino-based company still was not able to match the 49.3 percent market share it was able to obtain last year.

Android now controls 46.7 percent of the market, down from 63.3 percent, which it had at this time last year. However, the Google-based platform is still dominating in many countries overseas. It currently controls 54.2 percent market share in Britain, 81.7 percent in Spain, and 73.9 percent in Germany.

 

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