Six video ads dealing with the pressure, regret and grief of abortion are being released to mark the beginning of Sanctity of Life month, which seeks to raise awareness for the long-term effects of pregnancy termination.
"At a time when we are hearing about abortion clinic closings and the rising number of pro-life advocates in the news, we need to make an even greater push to continue fighting for life and saving babies during this critical moment in history. Television continues to be an innovative and effective way to reach these vulnerable moms and dads with the message to choose life," said VirtueMedia President Tom Peterson, who founded the Christian not-for-profit media behind the ads.
The video packages released by VirtueMedia feature real mothers who have undergone abortions talking about their experience and the consequences they have suffered because of their choice.
"The long-term effects of having an abortion is a grief that can never be taken away, it's a sadness that lingers with you," says one of the women in the videos.
"And that's a great price to pay – a price of regret, and shame, and unforgiveness," adds another.
A third weighs in on the debate centered on a woman's right to choose and how abortion plays into that, by reflecting: "This whole thing about choice, a woman's right to choose – is not freedom. At the end it's not freedom, it's a prison."
"Don't do what I did," the mother warns.
Events from previous years marking Sanctity of Life month have also aimed at raising awareness for the issue, with the Family Research Council launching a campaign called "I'm Pro-Life because…" in January 2012.
"Technology is becoming sharper and sharper," Jeanne Monahan, director of the Center for Human Dignity at FRC, told The Christian Post. Sonograms show that babies aren't just blobs; "We can just show things for what they are," she added.
Abortion remains a controversial topic, with different questions related to the issue producing contrasting opinions in public polls.
A June 2013 HuffPost / YouGov poll of 1,000 adults showed that a majority of Americans support increased restrictions on abortion access. Fifty-nine percent of respondents agree with the idea of a federal law banning abortions after 20 weeks of pregnancy, though 30 percent remained opposed.
"Respondents to the HuffPost/YouGov poll were split in their views on whether abortion should usually be legal or illegal, with a large number falling somewhere in the middle – a finding consistent with other surveys," wrote Emily Swanson and Mark Blumenthal of the Huffington Post.