Unlike most large retail stores, Christmas will not be coming early this year at the widely popular retail chain, Nordstrom.
With a sluggish economy and consumer wallets significantly tightened, many retail giants announced that they will be pulling out all the stops this year for Black Friday.
Target, Macy’s, Best Buy, Gap, Old Navy, Banana Republic, and Kohl’s have all announced that they will be opening their doors in the first hour of Black Friday, America’s most popular and notoriously crazy shopping day.
Walmart has even managed to upstage its competition opting to open its doors two hours earlier at 10 p.m. on Thanksgiving day.
However, Nordstrom is taking the Black Friday highroad and has once again elected to hold steady in its holiday sales approach, recession or not.
A spokesperson for the store Colin Johnson told The Street, “We will continue to honor our tradition of waiting until after Thanksgiving to decorate our stores this year as well – just as we’ve always done.”
Nordstrom stores have signage in shops that reads, “We won’t be decking our halls until Friday, November 25. Why? Well, we just like the idea of celebrating one holiday at a time. From our family to yours, Happy Thanksgiving.”
Pictures of the signs have made their way to internet forums like Facebook and many people have applauded the Seattle-based store for its “classy decision” and for “caring about the people behind the money.”
Although Nordstrom will not be adding its name to the list of stores pulling all-out measures to lure shoppers into buying their products, many believe that Nordstrom’s approach to the holidays will lure shoppers who can afford to spend a bit more during the holiday season.
Holiday shopping is said to comprise about 20 percent of retailers’ annual sales each year. Last year consumers spent an estimated $10.7 billion on gifts during the holiday season.