Sears leaked its Black Friday 2011 ad this weekend, announcing major doorbuster deals and big savings on appliances, electronics, clothes and tools.
Doorbuster deals will start at 4 a.m. on Black Friday, according to the ad, which also offers a $10 coupon to use toward clothing and accessories totaling more than $30. The sale will last into Saturday and some deals will remain until Cyber Monday.
First arrivers will be given a free Thomas Kinkade collectible ornament.
Shoppers can save up to 30 percent off on all Kenmore appliances. Refrigerators, ovens and dishwashers will be available for less than $400. Coffeemakers and blenders will be sold for less than $30.
Dyson vacuums will be sold for as low as $300. Select armoires will be less than $70.
Fine jewelry from more than ten jewelers will be 70 percent off, with an additional 20 percent off at purchase. Men’s and women’s fragrances will be up to 30 percent off.
Customers can save up to 50 percent off on select clothing. Levi’s jeans, Covington sweaters and Reebok and Sketchers shoes all face significant markdowns.
Sears’ entire stock of fleeces, suit separates, team apparel, dress shoes and women’s intimates will be up to 60 percent off.
There will be major doorbuster savings of up to 66 percent off Craftsman tools, including wrench sets, drills, lawn grooming equipment and tool chests.
Though Sears won’t offer as many deals on electronics as Best Buy and Walmart, Black Friday shoppers will see sales on select HDTVs, digital cameras, cell phones and accessories.
Doorbuster savings will last until 1 p.m. on Black Friday. Sales on many items, however, will still be offered throughout the weekend and online.
Sears has used Mondays in November to run “Cyber Monday Now” sales events. Today’s event offers 5 percent off outdoor equipment, 10 percent off Christmas items and 15 percent off tools and jewelry. Free shipping is available on all products in the sale.
Sears merged with Kmart in 2004 and both companies have experienced tumultuous sales reports since. The retailers hope to exceed last year’s performance, where Kmart saw a 5 percent increase in sales, while Sears weathered a 4 percent decline.