The American Family Association is asking its two million supporters to boycott popular fast food chain McDonald's for its promotion of the homosexual agenda, which the group says includes same-sex "marriage."
McDonald's drew fire from AFA several months ago when the chain joined as a corporate partner of the National Gay & Lesbian Chamber of Commerce (NGLCC), an organization "dedicated to expanding the economic opportunities and advancements of the Lesbian, Gay, Bisexual, and Transgender/Transsexual (LGBT) business community."
The pro-family group also cried foul when after a $20,000 donation, the fast-food giant's VP of Communications, who is openly homosexual, was seated on the Chamber's board of directors.
The company rebuffed requests by AFA to remove its name and logo from the NGLCC Web site and drop the endorsement of the organization by the VP of Communications.
In an announcement on its website Wednesday, AFA asked "supporters to boycott the restaurant chain," noting that NGLCC lobbies Congress on same-sex "marriage."
"This boycott is not about hiring homosexuals, or homosexuals eating at McDonald's or how homosexual employees are treated," stressed AFA chairman and founder Donald E. Wildmon. "It is about McDonald's, as a corporation, choosing to put the full weight of their corporation behind promoting the homosexual agenda, including homosexual marriage."
In a letter dated May 29, Pat Harris, Global Chief Diversity Officer and Vice President of Inclusion & Diversity at McDonald's, told AFA the company would "reaffirm our position on diversity."
McDonald's also claimed in a statement it was "in no way 'aggressively promoting the homosexual agenda."
AFA responded to the statement saying that "giving money to and partnering with a homosexual lobby organization is certainly an enthusiastic promotion of the homosexual agenda."
On a website containing details on the boycott, www.boycottmcdonalds.com, AFA posted a YouTube video of a television commercial in which McDonald's sponsored the the 2007 San Francisco Gay Pride parade. In the clip, the food chain stated it was "a company that actively demonstrates its commitment to the gay and lesbian community."
One AFA supporter was perplexed at why the food giant would not champion causes that are noble rather than controversial.
"It could be poverty, hunger, child abuse, there would be no one against your support of these," read the comment. " The unnatural aspect of homosexuality or lesbian practice and the changing of the meaning of 'marriage' to allow same sex marriage are definitely controversial and not in anyone's best interest to support."
AFA announced in March that it was ending a two-year boycott of Ford Motor Co., saying the company had met most of its demands, which included ending donations to groups that support same-sex "marriage." The organization said it believed its boycott played a significant role in causing Ford sales to drop 8 percent in that period.