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Fri, Jan. 17 2014 04:55 PM EDT

Can Christian Ministries Actually Be Optimized?

By Phil Cooke
An established executive in branding and marketing in the retail world, Sam Smith realized the need for compassionate, yet professional business acumen within ministry leadership and coined the term "Optimizing Ministry." Sam used that focus to achieve record results in fundraising and volunteer support as the CEO at Mercy Ships. He was then approached by Medical Ministry International and is now able to make an even larger impact on the poor as CEO of that global organization. (A link to this page will be included in your message. )

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