CBS Responds to Dish Network 'Fabrication' in Ad Controversy

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By Sami K. Martin, Christian Post Reporter
February 28, 2013|2:07 pm

CBS has issued a statement regarding its lawsuit with Dish Network after star Kaley Cuoco tweeted an advertisement for the satellite TV provider.

"Once again, Joe Clayton demonstrates his dubious gift for hyperbole and hucksterism. No demands were made, but it's clear that Dish's culture of fabrication is alive and well," CBS said in a statement provided to The Christian Post.

"Amazing! Watching live TV anywhere on the #Hopper looks pretty awesome! Now where can I find a tiny beer?" Cuoco, the star of "Big Bang Theory," tweeted, along with a link to the ad by Dish. It was immediately taken down once the media started inquiring about it, and her representatives have not commented about the ordeal.

The dispute between Dish and CBS centers on the use of ads during shows. Dish has released a new feature, the "Auto Hop," which allows users to watch recorded shows without any commercials. The feature costs channels like CBS, who rely upon the ads to pay for their work.

"We've reached out to several different celebrities and those with influence for sponsored tweets and so I think she's one of many folks. Our goal is to introduce our products and services to consumers. We find people that consumers are paying attention to," Dish spokesman John Hall told TheWrap.com.

Cuoco and other celebrities have begun tweeting sponsored ads in order to make more money; with a following of 1.2 million people, the ads are likely doing their job and reaching a large audience.

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CBS, ABC, Fox, and NBC are all suing Dish for the "Auto Hopper" costing them money. So far there has been no response from the networks about various celebrities tweeting sponsored ads against their competitor.

Viewers tend to appreciate watching their show without commercials; use of the DVR has soared in recent years and allows customers to fast forward and avoid any and all commercials. Yet the Dish's "Auto Hop" is the first of its kind, though, allowing automatic skipping of commercials.

"Anyone who is still watching commercials on a regular basis is an idiot," Gary Brannen posted on the Inquisitr.com. "Even before the DVR I did not watch TV live. A commercial has to be funny or jump out at me for me to even watch it. TV advertising is the easiest advertising to avoid."

"The Big Bang Theory" airs on CBS on Thursday nights.

 

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