An unofficial Chobani recall is seeing pots of the popular Greek yoghurt being pulled from store shelves after reports were made of people becoming ill, as well as cups bursting in the fridge, and others claiming the product was bubbling and fizzing.
The recall is estimated by some reports to have affected about 5 percent of product on store shelves, and has sparked a wave of backlash by customers of the yoghurt brand.
Despite most seeing the incident as a recall, the company has come under criticism for purposely choosing not to use the word "recall" in their announcements.
The company has not used the word "recall" in any of its announcements on the nationwide issue, and Chobani has been criticized that it has not acted fast enough to ensure the potentially below-par products were removed from store shelves earlier.
Dissatisfied customers have taken to social media sites such as Facebook to complain. One user has said, "Today my husband informed me that a Chobani Strawberry yogurt had exploded in our refrigerator, which he found strange. I had noticed of lately that some of the flavors (i.e. raspberry) [were] very runny and peach overly thick and lumpy."
The user added, "A few days ago I woke up very sick to my stomach, which has still not completely dissipated. We, as consumers deserve an explanation. My refrigerator is stocked with Chobani with a date code of October. A recall is in order."
Some users have complained that there were previously multiple reports and posts from customers complaining about illness and bad product, but they were deleted by the company on the comments section.
Chobani Facebook followers are being asked to email the company directly when voicing concerns about bad product.
One post by the company has started: "Here at Chobani, nothing is more important to us than the quality of our products and the safety and satisfaction of our customers. Recently, we heard quality concerns surrounding certain cups, which were experiencing swelling or bloating."
However, a few days after that initial post, Chobani added: "Our thorough investigation has identified a type of mold commonly found in the dairy environment. The product in question is less than 5% of our production and is limited to cups produced at our Idaho facility, which accounts for only one third of our production capacity."