A Christian dating website in London is taking a unique approach to advertising through a new campaign dotting the London Underground, telling commuters that believing in Jesus will make them "better lovers."
The posters, which will adorn the outside panels of the city's Tube carriers, include vivid colors and fonts reminiscent of retro advertisements for anti-impotence drugs. One advertisement reads: "Christians Make Better Lovers," making many commuters assume that the message is directed toward sex, instead of relationships. The message is clarified by smaller print below that reads: "Christians believe in love. 'Love one another' is written into their code. So if you are a single Christian, why not give our award-winning dating site a try?"
Another advertisement reads "Another dating site? Thank God! No seriously. That's because we're not just another dating site, we're dedicated to matching single Christians in the UK."
A third ad says "God knew you would see this. He knows that if you are Christian and single you would probably love a like-minded partner. So why not give our award-winning dating site a try?"
Jackie Elton, the founder of Christian Connection, the dating website behind the advertisements, told The Telegraph that her company wanted to take a fresh and fun approach. "We wanted to be friendly, engaging and surprising," Elton said.
"We hope it will make people of all faiths and none sit up and take notice," she continued, adding, "the campaign informs single Christians about a website that may help them find a mate who shares the same worldview."
Elton went on to describe the style of the advertisements as "exciting, colorful and retro," adding that her company "[wants] to spread our wings and reach a wider range of Christians."
The advertisements were created by the advertising firm Noah, and the company's creative director, Chas Bayfield, said he believes the new Christian dating campaign is "a great opportunity not only to tell the world about Christian Connection, but to create something contemporary and relevant – not something many church organizations are known for."
Christian Connection's Facebook page reiterates its goal of connecting single Christians to other single Christians in a dating environment that can sometimes be difficult to navigate.
"We know it can be a hard to create connections with other likeminded Christians. Those in small churches often find it hard to meet enough single people," the group states, adding, "those in large churches feel under the spotlight, or find it hard to get to know people well."
"The opportunities to meet Christians from other denominations, or even just different churches, can be few and far between. Christian Connection is trying to make it easier."
The mural-style advertisements will begin appearing in the London Tube beginning Jan. 13.