The Barbie Doll website is asking children for their sex.
The choices are three: "I am a Girl," "I am a Boy," and "I don't know."
This new feature by the iconic and trend-setting Barbie Doll can cause gender confusion among children, according to Concerned Women for America (CWA).
Director of the ministry's Culture & Family Institute, Bob Knight, gave the inside look behind this latest move.
"It's the idea that well, maybe people aren't born a particular biological sex, or they are but that shouldn't determine their gender identity," Knight said. "And that's a very big component of the homosexual activist agenda now."
The acronyms for the movement used to be limited to L and G, which stands for lesbian and gay, he said. Then they added the letter, B, which means bisexual. Now it's LGBT lesbian, gay, bisexual, and transgender and some even add Q, which stands for questioning youth, Knight pointed out.
"In other words, any kid who's not sure about who he is, he's fair game to try to persuade to have same sex acts," said Knight.
Knight is certain the toy company is being influenced, but is unsure whether it's a person within the company, or if they are being influenced by an organization outside of the company.
A constituent of CWA alerted the Christian ministry to the toy company's promotion of the homosexual agenda through the Barbie Line. Mattel, the toy company that also owns American Girl Dolls, Fisher-Price, and Hot Wheels.
CWA also questions the Barbie Doll's inherent message materialism, worship of things and the physical.
"Some critics have said the Barbie Dolls really have convinced American girls that the materialistic way of life is the way to go," said Knight. "You have to have the hot cars, and the tropical scene. And Barbie has the perfect figure and the perfect outfits."
"It's really steering girls away from the idea of womanhood as predominantly in terms of Christians serving the Lord, getting married, having kids, building a home. You don't see any of that with Barbie - it's all about things."
Knight said by targeting young impressionable girls who have yet to develop a firm identity, the transgender movement is "dangerous."
"They've really crossed the line," he said.
Christian groups were incensed when the Mattel brand, American Girl, launched a campaign called "I Can," and donated to the pro-abortion, pro-lesbian, Girls Inc. Christians launched a protest in New York, which they deemed successful.
The poll can be found here: barbie.everythinggirl.com/activities/btv/poll/
[Editor's Note: On the day after this article was published, the third option on Mattel's Barbie Poll changed from "I don't know" to "Don't want to say"]