The revamped Dallas TV show has hit instant success, and Warner Bros. International Television Distribution are quickly putting in place plans to capitalize.
- (Photo: Twitter/DallasTNT)
The updated Dallas show got nearly 7 million viewers for its premiere showing in the United States on TNT, easily beating out all competition in its time slot. In new plans to capitalize on its success Warner Bros. is set to roll out the show to 170 other countries across the world.
Warner has highlighted countries that the show was originally successful in when it first aired between the late 1970's and early 1990's.
The U.K. will be the first outside America to get the show, and it is planned that a September premiere will be aired there.
President of Warner Bros. International Television Distribution, Jeffrey R. Schlesinger has said, "There is a wider reach now as there are more countries today compared to when the original series was shown on television. In those days there were no multi-channel TV providers. The show was sold to either public or private networks in different countries all over the world."
Original cast members Larry Hagman, Patrick Duffy, and Linda Gray have all returned to the revamped show, ensuring that old fans are attracted and tune in. However, there are a number of new cast members who have been put together to ensure the show can attract a new generation of fans and a younger demographic.
Television has diversified hugely since Dallas first hit screens decades ago, and producers have had to make sure expectations are realistic and that target audiences have been clearly identified.
Seven million for its premiere show on Wednesday was considered a great success in the current U.S. television landscape. However, it is incomparable to the famous "Who Shot J.R.?" episode that aired in 1980, which attracted an astonishing 41 million.
Some foreign channels still air re-runs of the old episodes, and producers are certain that the early popularity of the updated show can be transferred to the overseas market.