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Fri, Feb. 07 2014 11:21 AM EDT

Dear Christian: Engaging the World Online is a Priority, Not Optional

By Brandon A. Cox
I have conversations almost daily with church leaders about the subject of social media. I continue to be amazed at the number of leaders who see it as a bonus or an add-on at best and at worst, a time-wasting nuisance. One of the common questions I hear is "Do we really need to be doing this? Do I really need to be making time for this?" (A link to this page will be included in your message. )

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