Domino's Pizza Chain Has Facebook Gaffe, Responds to Compliment with Apology

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  • Domino's Pizza
    (Photo: Reuters)
By Justin Sarachik, Christian Post Reporter
August 13, 2013|10:00 am

The Domino's pizza chain had a social media slip on their Facebook after an automated response issued for complaints responded to a customers compliment.

Facebook user, Jeaneth Manzaniita Tavares, commented on picture of her favorite pizza pie, and wrote "Best Pizza Ever! Pan Pizza, Keep up the good work guys!"

Instead of a thank you or some token of appreciation, the company responded with an apology.

"So sorry about that! Please share some additional information with us at bit.ly/dpz_care and please mention reference# 1409193 so we can have this addressed," they wrote.

It was not long before Domino's noticed the mistake, and others started commenting on the picture as well.

"No, we meant we were sorry it took Jeaneth so long to enjoy the best pizza ever. Think of all the pizza she's likely had that wasn't the best ever!" the company said trying to cover their tracks and be funny. "Yeah, that's it.... Thanks so much for the kind words, Jeaneth."

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Website Digiday contacted Domino's and asked if the pizza chain uses automated responses, and to their surprise they revealed simple human error.

"We are proud to have real human beings right here in our Ann Arbor headquarters reading and responding to posts," said Domino's spokesperson Chris Brandon. "Real human beings make real human mistakes sometimes, and this was one of those times. It was an isolated situation in which one of our people simply goofed up. It happens. We were all, naturally, a little bit red-faced by this – but we've already moved on."

Bank of America made a similar gaffe last month on their Twitter when they responded to everyone with "here to help, listen, and learn" regardless of what was posted.

Follow Justin on Twitter - @JSarachik_BRMag
 

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