Duck Dynasty" star Missy Robertson will officially foray into the fashion world this year.
Robertson, whose family has gained national audience as the focus of the hit A&E reality television show, announced the start of her own fashion line with Stephanie Carter's Southern Fashion House earlier this week.
Robertson's line will be available for sale in both boutiques and department stores later this month in Atlanta, Dallas and Las Vegas and range from $54-$120, with its average price in the $78-$88 range, stated press material for the line.
In a promotional video, Robertson said that in selecting the look of her label she wanted clothing that reminded her of the junior section — but also accommodated various body sizes and types.
"I felt there was a void in the market for active, busy working moms who want to look put together without having to put a lot of effort into it while staying modest and age-appropriate," said Robertson. "These styles are reflective of the fun new fashions that can always be found in the junior section of department stores. However, the silhouettes in the collection are intended to flatter women of all ages, shapes, and sizes."
Robertson, who is married to Jase and has an active presence on Twitter, said that she also thinks the different outfits span various generations in their appeal.
"At first I thought [the ideal customer] would be a woman like myself – a busy, working mom who is always on the go," said Robertson. "However, my 19 year old cousin loves every piece that I've worn so far and asks to borrow them. My 84-year old grandmother has also picked out a few pieces for herself. It seems to appeal to all ages, and that thrills me."
The budding fashion designer's love of color is evident in her line and features teal, turquoise, jade and coral.
This is not the first time that "Duck Dynasty" has rubbed shoulders with the fashion world.
Last September, 16-year-old Sadie Robertson, Robertson's niece, modeled at New York Fashion Week for prom dress designer Sherri Hill.
The fifth season of "Duck Dynasty" will premiere on Jan. 15.