Seconds after the not guilty verdict of the Casey Anthony trial was announced, celebrities and social media devotees-alike started voicing their opinions on social networking site Twitter.
Among the commentators was the Twitter feed of Entenmann’s Baked Goods, who used the trending “#notguilty” topic to its commercial advantage to advertise its products.
The controversial tweet read “Who’s #notguilty about eating all the tasty treats they want?!”
The tweet was later deleted and resulted in an apology, “Sorry everyone, we weren’t trying to reference the trial in our tweet! We should have checked the trending hashtag first.”
That was followed by an additional apologetic tweet “Our #notguilty tweet was insensitive, albeit completely unintentional. We are sincerely sorry.”
It is thought the social media specialist working at Entenmann’s did not realize that the hashtag was associated with the Casey Anthony trial, and that carelessness was simply to blame. Either way, the company was lucky to escape widespread public rebuke for what could have been perceived as trying to cash in on the Casey Anthony trial outcome.