Faith-Based Berenstain Bears Find Success

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By Josh Kimball, Christian Post Reporter
November 25, 2008|5:54 pm

The popular and much-loved Berenstain Bears are making waves within the Christian community following the release of the first four faith-based Berenstain Bears books.

The new series of children’s books, authored by Michael Berenstain, have together sold more than 100,000 copies since releasing on Sept. 30, and have appeared on The Association for Christian Retail (CBA) Top 25 Kids Books list every week since their release date, with rankings increasing each week.

Currently, three of the books are among the Top 10 bestselling children’s book titles in the CBA’s December 2008 list. Most popular is Berenstain Bears God Loves You, which ranks at No. 3 on the CBA Best Sellers list.

“Zonderkidz is thrilled to receive constant positive feedback from families and retailers about these new Berenstain Bears books,” says Alicia Mey, vice president of Marketing for Zonderkidz, the children’s division of Zondervan which published the new series.

“We are proud to partner with Michael Berenstain on these new books that are inspiring young readers and teaching them in such a fun, familiar way that they are very special children of God,” she added in a statement.

According to a 2006 study by the Barna group, 43 percent of children made their professions of faith before the age of 13 and that 2 out 3 Christians professed their faith before the age of 18. The study also showed that younger children who call themselves Christians are more likely as adults to describe themselves as deeply spiritual, give more money to the church, and engage in lifestyle evangelism.

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“This study shows us why what we’re doing at Zonderkidz is so important,” Zonderkidz Vice President and Publisher Annette Bourland commented in a news release celebrating Zonderkidz’s tenth year of publishing. “Our books and Bibles give children a head start with faith-based resources, so they can be more committed to their faith as adults.”

In 2007, Zonderkidz signed a contract to publish 12 Berenstain Bears books that focus on a range of inspirational topics such as doing the right thing, saying your prayers, and going to Sunday school.

The original series, published by Berenstain’s parents, Stan and Jan, focused on everyday family experiences and produced over 300 titles since the 1960s. Story lines typically followed the Bear family as they dealt with topics relevant to both children and parents.

“Over the years, my parents and I often heard from Christian families how much they appreciate the values-based themes of our books,” commented Berenstain, who joined his parents many years ago, writing several books and becoming the exclusive designer and illustrator of a series of large picture books.

“By dealing with religion through the fun and laughter of the Berenstain Bears, we hope to nurture these families in their goal of raising children secure in their faith,” he added.

The first four faith-based titles include The Berenstain Bears and the Golden Rule, The Berenstain Bears Go to Sunday School, The Berenstain Bears Say Their Prayers, and The Berenstain Bears - God Loves You!

Two more titles are scheduled for release in spring 2009.

Zondervan’s parent company, HarperCollins, meanwhile, is still publishing Berenstain Bears books for the general market. The general market books have sold more than 260 million copies since the series inception.

Since Stan Berenstain’s death in 2005, Michael and Jan have been working as an author/illustrator team for their general market books.

 

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