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Since its launch in mid-September, the boycott of Procter & Gamble led by Focus on the Family and the American Family Association has grown to over 300,000 people. The campaign targets main products including Crest toothpaste, Tide detergent, and Pampers diapers, in an effort to dissuade the company’s support for the homo agenda.
A major motivation for the boycott was the company’s support to overturn a 1993 Cincinnati city charter amendment, which prohibited the establishment of special laws to protect homo. The repeal was successful with 54% of the vote on Nov. 2. According to the Associated Press, Procter & Gamble had donated $40,000 and gave a leave of absence to an employee to allow him to lead the campaign, called Citizens to Restore Fairness. At the same time, the company declined to support the Ohio Marriage Protection Amendment, which upholds the definition of marriage as a union between a man and a woman.
Although the matter in Cincinnati has been decided, the boycott will continue, says Randy Sharp, AFA’s director of special projects. In a statement to the Baptist Press, Sharp commented: “The issue was about a major American corporation … becoming involved in a political and social agenda outside of their company… We have found numerous instances in which they have supported gay pride parades, they have placed ads in homo magazines, they support conferences across America which are designed to promote the homo agenda.”
Sharp concluded, “I don't think there's any question that Procter & Gamble is one of the nation's leading companies in supporting the idea behind same-six 'marriage.'"
The major concern is not the company’s support of non-discrimination; rather, as Sharp states, it is the company’s efforts to use funds from the selling of products to “go out and promote the homosixual lifestyle.”
Focus on the Family’s Dr. James C. Dobson recently talked about the boycott on his internationally syndicated radio show, which in North America alone airs to 9 million listeners per week. Despite P&G’s claims that they do not support gay marriage, Dobson cited previous statements and policies indicating the company’s view that the definition of marriage between a man and a woman is discriminatory. He urged his listeners to boycott Procter & Gamble products, in order to “send a very strong message to the men and women in the corporate offices” to uphold traditional marriage.
Although the boycott may mean paying extra for common products, thousands of people are joining in the effort, with hundreds of pledges signing up for the campaign daily.
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