With Google+ entering the networking arena, businesses as well as individuals have been drawn to join.
The bad news, however, is that Google+ is tailored for more of a consumer entity as opposed to an organizational entity. Due to this, Google has asked businesses to stay out of Google+ for the moment.
"Right now we're very much focused on optimizing for the consumer experience, but we have a great team of engineers building a similarly optimized business experience for Google+," said Christian Oestlien, Google+'s product manager.
Thus, what Oestlien suggests is a variant to Google+, tailored specifically for businesses, which is being developed as we speak by Google.
Oestlien argues that the way consumers interact with brands are quite different the way they interact with others like themselves, which is why Google is asking businesses to stand by until a more optimized platform is launched for them.
"We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles," he said
He added that Google will be carrying out tests in the months that come with marketing companies in order to study how Google+ may influence brands.
He also shared that Google+ “businesses” would include "rich analytics and the ability to connect that identity to other parts of Google that businesses might use on a daily basis."
Social networking sites such as Facebook and Twitter have played important if not crucial roles in the overall strategy businesses have been using to make money.
And in order to understand just how vital these platforms are to certain businesses, Andrew Frank, research director for the Gartner Group, said "some businesses have all but abandoned their own Web sites in favor of emphasizing their Facebook pages," which may just reflect why several companies since Google+ was launched have wasted no time to join.
According to Oestlien's post, the service for businesses should be available later this year.