Customers can now purchase gift cards for the online Google Play store at select retailers.

Vendors such as GameStop, Target, and RadioShack will be selling Google gift cards in three different amounts: $10, $25, and $50 versions will be available.

Along with the cards selling at those select retailers, they will also become available on Walmart.com, where customers will be able to purchase them online.

These new Google Play gift cards can be used by consumers to purchase premium applications, movies, music, television shows, gaming ad-ons, and virtual currency.

Google Play is the company's direct competitor for Apple's iTunes Store that provides iPod Touch, iPhone, and iPad users with tons of digital content.

The online mall used to be called the Android Market, but was revamped and renamed earlier this year in order to accommodate many of the new devices being launch by Google including the Nexus 7 tablet and Nexus Q media device.

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Google unveiled both of these at its "Unpacked" media event earlier this year, and the new tablet has gone on to sell millions of units.

The Nexus Q, on the other hand, was scheduled to launch earlier this summer. However, its consumer release was pushed back due to some negative early reactions to the device.

The company confirmed that it would delay the release in an email to those who pre-ordered it and also stated that it would extend the Nexus Q preview to its customers and send them a free device.

The Google Nexus Q is manufactured in the U.S. and acts as a bridge for Android devices by streaming Google Play Music, Movies, TV, and YouTube to any home entertainment system.

Anyone with an Android powered device can control what is being played through Nexus Q.