Grand Theft Auto V became the fastest selling entertainment product ever making over a billion dollars in just three days.
The video smashed all sorts of sales records all over the world and was estimated to make $1 billion in its first month. It did that in just three days after making more than $800 million on the launch.
"Grand Theft Auto V, the critically acclaimed latest release from the iconic interactive entertainment series, has achieved worldwide retail sales of more than one billion dollars during its first three days on sale, according to company estimates," said Take-Two Interactive Software in a statement. "We believe this marks the fastest that any entertainment property, including video games and feature films, has reached this significant milestone."
The game cost a reported $115 million to make and another $150 million to market through Take-Two.
Rockstar games has been working on the new GTA game for around five years, with the previous installment making $900 million, according to Bloomberg.
GTA V retails for $59.99, while the special edition is $79.99, and $150 for the GameStop edition.
The game has been under some fire from human rights activists as they deem the newest installment of the franchise "unspeakable" due to a graphic torture scene.
"Rockstar North has crossed a line by effectively forcing people to take on the role of a torturer and perform a series of unspeakable acts if they want to achieve success in the game," Freedom from Torture chief executive Keith Best told the Guardian.
In the aforementioned scene, the player is allowed to pick different instruments to inflict pain on a suspected terrorist under the instruction of an FBI agent. At one point during the gruesome game play, the gamer is given the option of bringing the terrorist back to life with adrenaline if their heart stops.