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Fri, Mar. 29 2013 07:20 AM EDT

How to Keep the 'Chreasters' Coming: Experts Say Preparedness and Follow-Up Are Key

By Nicola Menzie
As Christians gather this Sunday to celebrate the resurrection of Jesus Christ, many churches are pulling out elaborate props and Easter presentations in an effort to grow membership and make converts out of those "Chreasters," their friends, coworkers, family members and neighbors who attend service only on Christmas and Easter. But, according to experts, some congregations are woefully unprepared when it comes to connecting and keeping contact with their biannual guests. (A link to this page will be included in your message. )

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