The HTC Droid DNA price in the U.S.A. has dropped to $120.
The handset is now available on LetsTalk.com for this low price.
The device is available exclusively through Verizon and must be purchased with a new 2-year contract starting at $80 per month in order to receive the discount.
HTC appears to be looking to boost sales as it continues to offer the device for discounted rates through various retailers.
It is one of the first smartphones in the market to come with a 1080p display. 9to5 Google even stated that the screen on the smartphone "gives reality a run for its money" in terms of clarity and picture quality. This is a major accomplishment in the industry as companies such as LG, and Samsung will probably try to follow suit.
The Droid DNA hit Verizon stores last year retailing for $199 with a new 2-year agreement.
The handset features the first of its kind 5-inch 1080p SuperLCD3 display and is powered by the Snapdragon S4 Pro chipset with a 1.5GHz quad-core Krait processor. It also features Adreno 320 graphics and 2GB RAM.
The device runs on Android 4.1, JellyBean and is accompanied by the HTC Sense 4+ UI.
It was unveiled by Verizon earlier this month and customers are able to purchase the handset from the carrier for $200 with a new 2-year agreement.
The smartphone was introduced to the public on a Google+ Hangout and in order to be invited, users had to add Verizon Wireless to their circle on Google+.
"Experience the newest DROID before its public launch," wrote Verizon on its webpage. "Add Verizon Wireless to a circle on Google+ for an exclusive invite to our Hangout on Air Unboxing Event."