After Apple chief executive Tim Cook unveiled an updated version of the 15-month-old iPhone 4, the iPhone 4S, shares of the world’s most valuable technology company fell as much as five percent. There were fears that Apple had lost its spark. However, just a week later and the iPhone 4S looks set to become to fastest selling iPhone ever.
Initially many tech journalists were reporting that Apple fans were having to settle for a small upgrade and were disappointed a completely revamped iPhone 5 had not been released.
According to a PCMag's poll about the new iPhone, which asked simply, "Are you excited about the iPhone 4S?" Almost 70 percent of the respondents answered with a definitive "no". One commenter said it was the "dullest update ever."
But one influential technology blogger says Cook doesn’t really care.
“Clearly, the iPhone 4S was a single rather than a home run. But that’s good enough for Cook, a low key manager if there ever was one (and a start contrast to his predecessor in that respect),” wrote Chris Taylor in a Mashable.com Op-Ed.
Taylor’s Op-Ed points out that Cook’s focus may be on Apple’s financial big picture rather than delighting the fans.
The plain truth is that Cook is an inventory guy. That’s how he made his name at Apple: understanding the life cycles of products and making sure his stores weren’t saddled with too many of them. Keeping inventory low, unsexy as it sounds, is a big part of what makes companies wealthy.
It now looks like that approach is paying off, as 1 million iPhone 4S units were ordered in the first 24 hours of pre-order; vastly outselling the release of the original iPhone 4.
The iPhone 4S now looks set to become the most successful release in iPhone history.