The iPhone 5S and iPhone 6 models will help Apple to surpass Android's market share by the year 2015, according to new data.
In a recent survey of 16,000 U.S. smartphone users, 91 percent of current iPhone owners plan to buy the next-generation version once they are eligible for an upgrade. Out of the Android users surveyed, only 76 percent plan to purchase another device running Google's software.
The data was compiled by the Yankee Group who believes that Apple's consistent customer loyalty will allow the company to surpass its fiercest competitor in two years time. Android users do not feel as strongly about the Google brand. Three quarters of those looking to ditch Android plan to purchase an iPhone when they decide to upgrade.
"Think of the Apple and Android ecosystems as two buckets of water. New smartphone buyers- mostly upgrading feature phone owners- fall like rain into the two big buckets about equally, with a smaller number falling into Windows Phone and BlackBerry buckets," wrote the Yankee Group. "However, the Android bucket leaks badly, losing about one in five of all the owners put into it."
Apple plans to release the iPhone 5S and iPhone 6 within the next two years. The iPhone 6 was originally expected to feature a larger 5-inch screen, but recent comments by Apple's CEO Tim Cook say otherwise.
Cook touched on the subject during last week's Q2 financial results call admitting that Apple was not yet ready to launch a smartphone with this kind of display.
"My view continues to be that iPhone 5 has the best display in the industry," said Cook. "We always strive to create the very best display. Some customers value large screen size. Others value other factors such as resolution, color quality, white balance, reflectivity, power consumption, compatibility of apps, and portability."