A commercial displaying the iPod Touch 5th Generation in a drop or "bounce" test has been released by Apple.
The ad originally aired during the company's media event last month where Apple unveiled both the new iPod Touch and the iPhone 5.
The commercial basically shows the device flying up into the air and dropping numerous times. Apple has it bouncing around like a basketball.
Drop tests are usually performed to see how durable a smartphone, tablet or media device can be when they fall onto a hard surface. This ad does not show an actual drop test, but plays with the idea in a creative way.
The new iPod Touch and iPod Nano have shipped in Japan, according to new reports.
A site called WeiPhone.com posted up pictures of a worker stocking the new iPod Touch and Nano in an electronics retail location.
Another Japanese tech site known as Macotakara has already received both devices and posted unboxing and comparison photos this week.
Macotakara also had the opportunity to run some system status and benchmarking tools on the new iPod Touch and the results showed that the A5-powered media device is on par with the iPhone 4S.
A Japanese YouTube user posted up a video showing him unboxing the fifth-generation iPod Touch which can be seen here.
The new iPod Touch comes in two different memory capacities: 32GB, and 64GB. The latter of these models will cost $399.
The media device features a thinner 6.1 mm frame and a 4-inch display, making it the same size as the upcoming iPhone 5. It comes with the A5 chip found in the iPhone 4 and is supposed to be seven times faster than previous models. Users should be able to play 40 hours of music and 8 hours of video straight on its battery power.