Jon Bon Jovi has topped a Forbes “Giving” List for 2011, beating out competition from other leading givers such as Justin Bieber, Bono and Paul McCartney.
The study was conducted by Forbes and New York-based research firm General Sentiment. The statistics take into account how much publicity that person generates for charitable causes in relation to their overall publicity media value.
Bon Jovi, according to the study, gives the highest percentage of his personal fame towards good causes. The Jersey rocker generated a whopping $449,932 in press for his pay-what-you-can restaurant Soul Kitchen; which equates to well over 2 percent of what Forbes calculates as his “media value.”
Pop star Justin Bieber, however, who has helped nonprofit ‘Pencils of Promise,’ which builds schools in the developing world and trains young leaders, managed to generate $82,887, which equates to just 0.002 percent of his “media value.”
Britain’s Sir Paul McCartney came second in the survey, which calculated that he generated $1.06 million, which equates to about 1.4 percent of his “media value.”
Ireland’s U2 came third with $1.02 million, or 0.72 percent of their total “media value.”