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Sat, Apr. 12 2014 09:17 AM EDT

Keeping Christian Schools Open: Scouting Outside (Part 3)

By Robert F. Davis
While "word of mouth" is the best advertisement, it should not be an excuse to sit back and wait for students to flow into your classrooms. Recruitment, aggressive recruitment, should always be the "modus operandi." Actually when enrollment is strong, marketing be even stronger. It helps to protect during the lean times. Recruitment, however, even aggressive recruitment won't assure fiscal strength unless tuition, spending, and salaries, essentially the entire budget is in balance. (A link to this page will be included in your message. )

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