Khloe Kardashian recently debuted blonde hair extensions while launching the Kardashian Kollection for Lipsy, in Europe.
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The younger sister of Kim, 33, and Kourtney, 34, stunned onlookers at Bijenkorf, a high-end department store in Amsterdam on Saturday, when she revealed a much lighter hairdo. Kardashian, much like her sisters, is renowned for her trademark brunette locks.
The reality TV star, 29, was all smiles during her promotional tour – which kicked off in London on Thursday. By Sunday it reached Dubai, United Arab Emirates it is expected to reach Australia in coming days.
In August Kardashian reportedly separated from NBA star Lamar Odom in the wake of cheating reports and drug addiction rumors, TMZ.com reported.
Despite her marital woes, the newly blonde E! star appeared to be in good spirits while promoting the new clothing line.
While Kardashian has been able to set aside problems stemming from her four-year marriage to Odom to promote the latest Kardashian clothing line, her mother Kris Jenner revealed that this has not been easy for her.
Jenner, 58, recently opened up about her daughter's emotional state in the wake of separation reports. The E! Star is said to be "sensitive" as she continues to deal with her strained marriage to Odom, but Jenner described her as bring "resilient" and "strong," according to E! News.
"She's very sensitive and she loves really hard and she feels with all of her soul," Jenner told E! News. "But she also has the ability to put that game face on and go out there in the world and do what she needs to do ... she is resilient but she is very strong."
Kardashian and Odom, 33, are believed to have reunited in recent weeks to attend couple's therapy in a bid to save their marriage. Despite these attempts, sources claim the "Keeping Up With The Kardashians" star is skeptical about a reconciliation.
"Khloe doesn't know how they'll ever be a happy, married couple again," a source told People magazine. "She is very hurt that he's lied to her about being clean. And she's made it clear that he can't spend time with her family until he is."
Kardashian reportedly kicked the father-of-two out of the Tarzana, Calif., marital home due to issues stemming from alleged addiction problems. The former Los Angeles Clippers star is now believed to be staying at his downtown Los Angeles bachelor pad.