Just days before the big wedding, Kim Kardashian and her sisters attended a launch party for their new Sears clothing collection, or “Kollection” as they like to call it, at the Colony nightclub in Hollywood.
Sporting their own line, the whole family was dressed to impress in leopard jumpers, sweet lace ensembles, and tattoo print dresses from their “Kardashian Kollection.”
Husband-to-be Kris Humphries, mother Kris Jenner, and Scott Disick, boyfriend of Kourtney, also attended the party as well.
Kim teamed up with her siblings Khloe and Kourtney, along with Bruno Schiavi’s Jupi International, to create the line, which embraced “Kim’s glamorous red carpet looks, Kourtney’s more Bohemian chic vibe and Khloe’s rocker style,” according to a statement made.
“We wanted to make sure the Kardashian Kollection offered must-have items for everyone across the country from the girly girls to the rocker chicks,” Khloe revealed in a press release.
“Fashion is such a huge part of my life and I’m thrilled to have had the opportunity to design the Kardashian Kollection with my sisters and Jupi. We worked really hard to create an incredible, price-friendly collection and are so excited to see our fans’ reactions to the designs,” Kim also shared.
Apparel ranges from $42 for most tops to $99 for dresses and jumpers. The brand also carries accessories from handbags to jewelry. Shoes and intimates are sold as well, making it soon to be a one-stop store for all the essential Kardashian needs.
“Customers and fans will have a chance to share in all things Kardashian,” Bruno Schiavi of Jupi International stated.
John Goodman, executive vice president of Apparel and Home for Sears Holdings, said in the same statement, “Each Kardashian sister is a trend setter in her own right, bringing their unique styles together raises the bar for fashion at Sears.”
“The collection offers our customers designer looks and appeal at approachable prices. Our team is really looking forward to working with all three sisters to bring this timely brand to customers.”
The line, which went on pre-sale last week on the Sears’ website, already boasts of some sold-out items including aviator style sunglasses priced at $30.
To be sold in 400 Sears store nationwide starting Aug. 25, the collection is nothing but a “dream come true” for Khloe, she revealed on her personal site, as well as for her sisters.
For a limited time online, customers can enter the 30 percent discount code “Kardashian” for more savings.
With her family clothing line already creating a buzz in the media, it looks as if Kim will be headed down the aisle with no worries to distract her from the big day, set to take place on Saturday in beautiful Santa Barbara, Calif.
Though she won’t be clad in her own Kardashian line, a gown by Vera Wang will most likely suffice the much-beloved Hollywood socialite.