Kris Humphries is apparently capitalizing on the publicity surrounding his recent divorce from Kim Kardashian by signing an endorsement deal with Sector, a watch company.
The move is slated to net the former New Jersey Nets basketball player around $150,000.
Humphries was not afraid to keep the spotlight on his highly-publicized split from Kardashian after only 72 days of marriage.
"As you all know, this has been a difficult time in my life, and I'm so grateful (for) my friends at Sector for their unwavering support," Humphries said at a press conference announcing the deal.
The deal comes after Humphries' contract with the Nets expired and the NBA is in stalled negotiations with players, disrupting play in the current season.
Humphries said the deal with Sector was a natural fit.
"It truly represents who I am both on and off the court," Humphries said. "I've been a watch and fashion lover my entire life and a competitor and the no-limit tag is really about how I approach my career."
The watches are popular with sportsmen, according to Sector's website.
"These watches are designed for people with an active lifestyle that are looking for a stylish watch that is able to withstand extreme conditions," the company said.
But Humphries and Sector do not plan to pocket all of the profits from the deal.
"A portion of the sales will go to my foundation, which is all set up to fight against childhood obesity and it's a really great thing," Humphries said.
The latest move puts Humphries in the spotlight after Kardashian has largely been dominating the headlines since the divorce.
There has been speculation that the couple married for profits since the divorce was announced after such a short wedding. The couple reportedly made nearly $20 million from the television rights to the wedding and selling photos and other nuptial items.