Kim Kardashian’s 72-day wedding and subsequent divorce proceedings from Kris Humphries is turning into a marketing campaign as Kardashian uses the breakup in a trailer for the latest season of her "Kourtney & Kim Take New York” show.

The trailer starts with statements from the Kardashian sisters and a narrator quickly capitalizing on the drama surrounding the short marriage, according to reports.

"If it's not meant to be, it's not meant to be," said Kourtney Kardashian to her sister, Kim Kardashian, as the trailer starts.

The trailer continues by latching onto the slew of attention surrounding the recent spit of Kardashian and Humphries

“Not every fairytale can have a happy ending," said the narrator in the trailer.

It is unclear if the short-lived marriage will hurt her television series’ success.

Follow us

Speculation that the marriage might have been a publicity stunt has surrounded the nuptials in the wake of the couple’s recent divorce.

“First and foremost, I married for love,” wrote Kardashian in her blog. “I can’t believe I even have to defend this. I would not have spent so much time on something just for a TV show!”

Kardashian and Humphries earned an estimated $18 million from the airing of their wedding, according to reports.

“It seems hard to believe that the marriage was for real given the fact that it ended so quickly and she made so much money on it,” said crisis management expert Glenn Selig to Fox News.

It is unclear why the couple is divorcing after less than three months of marriage.

Records show Kardashian cited “irreconcilable differences” when she filed for divorce frorm Humphries.

“I got caught up with the hoopla and the filming of the TV show that when I probably should have ended my relationship, I didn’t know how to and didn’t want to disappoint a lot of people,” Kardashian wrote.

It is unclear how much of the couple’s marriage and relationship will air during the televisions series.