Kim Kardashian reportedly dropped her longtime publicist, Jill Fritzo, amid reports claiming Kanye West is giving the reality TV star an image overhaul.
PMK*BNC publicist Jill Fritzo, who represents the entire Kardashian family, was reportedly let go by Kardashian, 32, and replaced with Slate PR co-founder, Ina Treciokas. The new mom is reportedly desperate to rebrand after allegedly being advised to do so by West, 36.
"Kim wants to set herself apart from the Kardashian p.r. machine and Kanye West advised her to build her own team," a source told the New York Post's Page Six.
Fritzo is still said to be representing the other Kardashian family members.
In recent months Kardashian, who is notorious for embracing the paparazzi, has uncharacteristically kept a low profile and sources claim that this is a part of a plan to change her image. The E! Star recently dyed her brunette locks after West allegedly recommended a new look.
"Kanye has big plans to totally revamp Kim's whole life. He is specific in what he wants her to look like and dress like and she's happily going along with the plan now," a source told RadarOnline.com.
"There are more big changes planned and it seems like Kim is totally on board with everything Kanye wants," the source continued adding "She feels like she is becoming more sophisticated by following his advice."
Kardashian, whose trademark long, dark locks helped form her image, has been photographed in recent weeks wearing attire that is far more conservative in contrast to her pre-baby days. While initially there were reservations, the reality star is now said to be happy to make drastic changes to her public image after giving birth in June.
"Kim really didn't like it when Kanye first started to take over her whole life, she felt like he was criticizing her, but now she's happy with how she sees herself changing," the source explained.
"Ever since she had baby North she's been trying to conform to what Kanye wants, like staying out of the public eye and getting a makeover to look more glamorous, and she likes the results," the source added.
While Kardashian's new look was reportedly a personal choice, sources claim she and the "New Slaves" rapper are being strategic in their plans to transform her brand.
"Kim realizes that what Kanye wants for her is to move up a social ladder that she's anxious to climb, and by doing what he says she believes she will reach another level of fame," the source said.