Kanye West is reportedly growing increasingly concerned about his career following a new report which claims that his girlfriend Kim Kardashian is jeopardizing his image.
The 34-year-old rapper has reportedly begun seeking advice from industry professionals to determine what changes need to be made to help boost his declining popularity, according to the New York Daily News.
"His personal life is overpowering his music. Every time he plays, people are wondering if [Kardashian] is going to be there," a source told the Daily News. "It's not a good thing for him, especially if he wants to be taken seriously."
Kardashian, 32, rose to stardom in 2007 following the release of her homemade sex tape. Despite launching a career in reality television, she is constantly subject to criticism and at times ridiculed by Hollywood A-listers.
The couple began dating in late 2011 and West has subsequently made more appearances on Kardashian's reality TV shows. Critics believe that in doing so, West is losing his likeability factor and more importantly, his fan base.
"[Kanye] made it clear to [Kim] he doesn't want to be on her show, but Kim gets upset so he caves in," a source explained. Ticket sales for West's upcoming show at Revel in Atlantic City are reportedly "not close to being sold out," claims one ticket broker.
Despite previous claims made by OK! magazine that the couple was hoping to wed as soon as Kardashian's divorce from NBA star Kris Humphries was over, it is now being reported that the "Clique" rapper may be cooling off to focus on reviving his image.
"He has been meeting with top-level music executives seeking advice," says the source. "He's not happy with the direction things have been going."
Meanwhile, Kardashian is said to be head over heels for West and despite already enduring two failed marriages, the E! reality TV personality remains undeterred about the possibility of wedding a third time.