Kim Kardashian's public relations pal Jonathan Cheban recently lashed out at singer Ray J over a song he released ridiculing the reality TV star's relationship with Kanye West.
Ray J, whose real name is William Ray Norwood Jr., debuted the controversial song "I Hit It First" April 8, and the song references his and Kardashian's 2007 adult film. Cheban was not impressed.
"She might move on to rappers and ball players / But we all know I hit it first," Ray J sings in the lewd song.
Cheban, who has business dealings with Kardashian, recently slammed the R&B singer as an "idiot" for writing the song.
"When I saw that idiot Ray J make a song about her, you know I held myself back from twittering that Ray J is a real retard," Cheban vented to Us magazine at the Blacks annual gala in Miami on April 13.
"But you know, I can't deal with a thousand people twittering back and forth so I let it go. I mean, who does that?! You're a loser and you'll always be a loser," he sniped.
Kardashian, 31, has dated various Hollywood stars and professional athletes including Nick Cannon, Reggie Bush, Damon Dash, Myles Austin. While she is currently still married to NBA star Kris Humphries, she is expecting her first child with West, 35.
After the backlash, Ray J publicly denied that the song was about Kardashian, insisting 'I'm not trying to create a war."
"It's just a record, it's putting a hundred on fifty. Yo it's a song, it's not about that. It's about the concept, you know what I'm saying. It's a great beat. They just gotta keep it on the surface. I'm not trying to create a war, it's all love," Ray J told New York radio station Hot 97.
After openly trashing Ray J, Cheban addressed his "haters" in general revealing that he and Kardashian do not care what they think.
"You know, it's annoying we all get a lot of negative comments on Instagram, Twitter and stuff, but you know what? We're working hard and enjoying life," he said.
"And it doesn't really affect us. You know there's a lot of haters out there that are jealous. We know how hard we work. We don't pay attention to it. If you did you'd lose your mind," he went on.
To hear Ray J's controversial song, click below (WARNING: Adult themes and lyrics; graphic language).