Kirstie Alley has added her voice to the growing contempt for Abercrombie & Fitch because the retailer that refuses to carry clothing in larger sizes.
The actress joins thousands of others who have taken aim at the clothing company, which boasts that the products at Abercrombie and Fitch (A&F) are only for "cool" people.
Alley revealed that she would "never buy anything from Abercrombie" while speaking to Entertainment Tonight this week.
As a plus-sized actress, Alley berated the retail company's attempt to market to only "cool, beautiful, thin" people. She also noted that her two children, William and Lillie, would never shop at Abercrombie, despite fitting the retail company's exclusionary marketing scheme.
"I've got two kids in that bracket, but they will never walk in those doors because of his view of people- forget women, his view of just people," said the 62-year-old star.
Meanwhile, A&F is currently facing immense backlash, including several petitions on Change.org that encourage people to boycott the clothing store.
The fire drawn on the retailer has much to do with past comments made by the company's CEO, Mike Jeffries.
"We hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people," Jeffries told Salon in a 2006 interview.
"We don't market to anyone other than that," the controversial CEO added.
Furthermore, the retailer does not carry clothes in size 14, which is the average size of women in the U.S, reported Yahoo News.
In addition to Alley's stance on A&F, a YouTube user has started a "Fitch the Homeless Campaign," an attempt to rebrand the retail company by offering the clothes to the homeless. Watch the video here.
Moreover, in Chicago, protestors gathered outside of an Abercrombie on Monday to combat the store's "body discrimination."
"It's body discrimination, and it's bullying and it encourages bullying," one protestor, Cali Lindstrom, told ABC News.