Due to struggling sales and this year's upcoming Black Friday, the prices of LCD television models are expected to hit all-time lows.
CNNMoney noted the results of a research firm's prediction for LCD TVs.
"DisplaySearch predicts that 32-inch LCD TVs will be offered at or below $200. Both 40- and 42-inch sets will be priced in a range of $200-$400, and 55- and 60-inch LCD TVs will be offered below $1,000 for the first time, with the cheapest big-screen TV sets priced as low as $600 on Black Friday,” said CNNMoney.
Best Buy will be selling a Sharp 42-inch 1080p LCD HDTV for $199.99. This retail store will also have a Panasonic 46-inch 720p plasma TV for $400.
Target will offer customers a Westinghouse 46-inch 1080p LCD TV for $298.
Walmart will sell Samsung 51-inch 720p plasma for $498. For those looking to invest in a Blu-Ray player, Walmart is offering LG 47-inch 3D LCD TV and Blu-Ray player bundle for $799.
Several analysts believe that big-name retailers will focus on selling basic big screen TVs for low prices. These sets may be sold over 3D or smart TV models.
Paul Gagnon, director of TV research at DisplaySearch, spoke on the sales issues facing LCD TVs.
"It's a self-fulfilling prophecy. "But this year, softer demand is really taking a toll. Set makers' profitability is pretty terrible right now, so there's lots of pressure to have a good holiday,” said Gagnon.
The high-definition television industry is now putting its hopes into Apple. Apple is rumored to be developing a high-end TV of its own.
Randy Lawson, a principal analyst on display and consumer electronics at IHS, said Apple has the “opportunity to do for television what it has done for PCs and tablets -- offering something that's easy to use, works right out of the box and that delivers a compelling user interface that's unparalleled in the industry."