Lecrae's new song "Nuthin" will hit the internet later today and it is the rapper's first single off his upcoming album Anomaly.
The new track is produced by Gawvi and is the first song to be delivered to the public through his viral marketing campaign for his album. The campaign also includes posts by various celebrities and artists.
Lecrae released the cover art for Anomaly, a CGI version of his face with graph-like lines going through it, on Instagram and Twitter last month. The former version plays out as a short video that uses the lines to illustrate his face.
Lecrae first announced his album over Twitter earlier this year. The new project drop in August and he used a picture of a notebook where he wrote some more information about it to introduce it.
"My name is Lecrae and my new album Anomaly drops August 2014," read the message.
Various athletes and other rappers followed Lecrae's post with their own messages and hashtags. This included Houston Rockets guard Jeremy Lin, Oakland Raiders defensive end Justin Tuck and fellow rapper Derek Minor.
Derek Minor wrote a short message on a Fruit Loops box which read "I'm eating out here. #Anomaly."
Lin's message was written on a piece and graph paper.
"My name is Jeremy and my life journey has been like none other. #Anomaly." he wrote.
Justin Tuck typed his message on a blank piece of paper.
"Hi, my name is Justin. I play football. But I'm more than a football player. #Anomaly."
This will be Lecrae's seventh official studio album and his first since 2012's Grammy Award winning Gravity. His career spans almost 10 years and also includes both of his Church Clothes mixtapes.